Selling Art Online – Case Study
January 29, 2009 | Written by Gino | Category: How to Sell Your Art
Our eBook Fuel for Art is all about How to Sell Art Online and today I wanted to do a case study of a great artist named James White who has done an exceptional job at promoting his work online. Below we will go over some of the websites he has used to promote and sell his amazing work.
James White Case Study
WordPress
Blogging is a powerful way to promote your work, yet many artists still do not take advantage of it! WordPress is a blogging engine that is free to download and install, which allows you to easily publish content in the form of blog posts. All you need is web hosting, a domain name, the WordPress software and a free or custom WordPress theme to give your blog a cool look.
Flickr
This website is a well known photo sharing website, but you can also submit design work and its a super way to get people to view your work. If you tag your work properly with keywords, a solid title and description related to what you are submitting and promote your Flickr profile you should see some great results.
Behance
Behance is one of the biggest design galleries on the internet and is geared towards professional artists. You should be sure to create an account here, upload and tag your work properly. Network on the site, leave comments on other peoples work and stay active and you will see the benefits.
James did the best thing you can currently do on Facebook and that’s create a Facebook Page, which can be done after you create a profile and log in. It’s often used by businesses, because people can become a fan of your page which allows you to contact them in the future with updates and news. He has over 500 fans which is a lot more than most big brand names have on their pages!
The Key Is..
…To promote your social networking profiles on your WordPress blog, the first item mentioned on this list. If your blog gets a good amount of traffic, your fans will follow through to your social networking profiles, which you can link in your sidebar or footer of your blog.
Did You Find This Post Useful?
If so, check out our eBook Fuel for Art if you are looking for a Complete Guide on how to sell art online and earn great money!
